New to Sales? Please Read This
I still remember the day I made my annual income in a single day.
I worked for a company that prided itself on service, and I learned to sell by some of the top people in my location. Within three years, I was one of the top earners, and 95% of my customers were happy to come back and do additional business with me.
If I could attribute my success to one factor, it was this:
Talk sincerely to everyone.
What about people who say they aren’t interested? They are there for a reason, either on your site or in your store. Find out what that reason is by asking at least three open-ended questions. Remember to introduce yourself first, and assume nothing.
What about people who just look lost or confused? They might not know anything about you. It’s an excellent opportunity to make a first impression. Introduce yourself and be excited to help them out! Even if they don’t buy, they may come back or tell their friends if they walk away with a good impression.
What about self-proclaimed experts? Find some common ground and exchange ideas and information. They’ll feel valued, and you might learn something. If you are new and not quite confident in your knowledge yet, tell them that! Give them the opportunity to share their passion with you. How happy are you to geek out about something you truly care about? Let them have that experience with you.
What about the person who just says “no” to everything? “No” is a scarcity and fear-based response. Again, they are on your site or in your store for a reason. What is holding them back? Ask some open-ended questions, dig a little deeper, and above all else, be sincere. They aren’t saying no to you; they are saying no to some situation they feel is outside their control. Show them how they can regain control, and you’ll make a friend for life.
Yes, sales is a numbers game, but always remember that you are working with people first. All people have pain points that need to be solved. Your job is not “selling.” It’s eliminating a specific pain point and changing people’s lives, one person at a time.
